A day doesn’t go by when UCF athletics director Terry Mohajir doesn’t find himself talking about name, image and likeness.
NIL, as its commonly referred to, has become one of the biggest and most controversial topics on the minds of athletic directors such as Mohajir, who find themselves facing uncharted waters.
With an important Supreme Court decision issued Monday and the July 1 deadline for NIL legislation quickly approaching in several states including Florida, the debate as to how collegiate athletes should be able to benefit from their brand continues to rage. Whether it’s in the locker rooms or on Capitol Hill, it’s a topic that continues to confuse, confound and complex those closely associated with college athletics.