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Cheez-It Bowl: Orlando game gets new sponsor to replace Camping World

Cheez-It is the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando.

Cheez-It previously was the title sponsor for a bowl game held at Chase Field in Phoenix from 2018-19. Cheez-Its are cheese crackers that have been produced by the Kellogg’s Company for close to a century.

“I’m obviously excited, especially in this environment,” Florida Citrus Sports CEO Steve Hogan said. “Where you get a brand as huge as Kellogg’s and really what Cheez-It has been able to do in the space of college football, partnering with the College Football Playoff.