Cheez-It is the new title sponsor for one of the two college football bowl games held annually at Camping World Stadium in Orlando.
Cheez-It previously was the title sponsor for a bowl game held at Chase Field in Phoenix from 2018-19. Cheez-Its are cheese crackers that have been produced by the Kellogg’s Company for close to a century.
“I’m obviously excited, especially in this environment,” Florida Citrus Sports CEO Steve Hogan said. “Where you get a brand as huge as Kellogg’s and really what Cheez-It has been able to do in the space of college football, partnering with the College Football Playoff.