With the recent striking of a metaphorical hammer in a years-long battle as to whether collegiate athletes can benefit from their name, image and likeness (NIL), many have been quick to capitalize on this development.
Whereas some athletes, like Alabama’s Bryce Young and LSU’s Olivia Dunne, have been presented with lucrative deals whose figures amount to more than the salaries of 97.7% of Americans, others have cashed in less lucrative, but equally important deals. Some collegiate athletes, such as Missouri’s Drake Heismeyer and Louisville’s Cole Bentley, have adopted an approach that supports local businesses.
