As Oregon State Athletics will not let us forget, CORVALLIS IS THE BEST COLLEGE TOWN IN THE PAC-12 EVERYONE. The branding is everywhere. There’s the giant sign in Reser Stadium that wraps it’s way around a wall near an end zone. There’s the “Best College Town in the Pac-12” shield that Oregon State Athletics created so they could put it everywhere. It’s even the focal point of the athletic’s website. It has gone quietly in the background as the theme of this year’s marketing campaign.
It is, if you look for it, omnipresent in everything that Beaver Athletics touched this year.