There's a billboard on Highway 34 in Linn County that declares that the state of Oregon is "The Beaver State." It notes that Oregon State's athletics programs are the "2016-2017 Civil War Series Champions." Presumably by virtue of the rivalry wins the Beavers had over the Ducks last season in football, baseball and women's basketball.
All true.
But it should come down. Or be moved somewhere else.
In fact, the whole "Best College Town" marketing plan should be scrapped. Given that OSU is exploring what could be a $300 million wish list in athletics facilities, the brand needs to be rebuilt in a way that speaks to college recruits.