Sara Elcano will lead the fan engagement and revenue generation team.
Oregon State University Interim Director of Athletics/Senior Woman Administrator Marianne Vydra announced Friday the promotion of Sara Elcano to associate athletic director for fan engagement and revenue generation.
Elcano is responsible for the strategic plan and execution of the marketing, fan engagement and ticket units. Specifically, she will lead revenue generation, brand management, marketing and fan experience.
"Sara has done an incredible job since her arrival at Oregon State and is well respected by her peers across the country and coworkers," Vydra said.