Oregon State has hired Russell Houghtaling to lead its new "Ideation Team," the school announced Tuesday.
The Ideation team, which OSU says is the first of its kind in college athletics, has been created to "improve and increase awareness about the Oregon State brand, its teams, student-athletes and coaches as well as Beaver Nation" by marketing to fans and recruits through social media, graphic design, video and digital media.
"From my perspective, there is no better place to live in America than Corvallis, and no athletic department so poised for ascent as Oregon State," Houghtaling said in a release.