In year one Oregon showed something crucial about the program's approach to iconic Big Ten environments and intimidating home field traditions.
They embrace them. They turn them around. The Ducks create their own juice. When Dan Lanning prepares his team for a road game, the theme of the week inoculates the team against the noise, the hype and the wall of sound.
The depth and subtlety of this preparation was evident in the "Ducks Versus Them" video series. At Michigan in the Big House the vision was "The Man in the Arena" and "Are you not entertained?