In recent years it's become common in the Phoenix area, Cactus Bowl executive director Mike Nealy said, to see Oregon's "O" logo plastered on cars and clothes.
To a bowl director such as Nealy charged with finding the most desirable bowl matchup for fans and ticket-sellers alike, it's a reminder that Oregon's attractiveness extends well beyond its borders.
"Oregon has done a great job of building up a fan base, and with the success they've had in past years, their fan base has exploded," he said in a phone interview Tuesday. "You know the fans are out there.