The Oregonian · Aug 20, 2018
The Cactus Bowl will now be called ... the Cheez-it Bowl
Kellogg's Cheez-It brand was announced as the title sponsor of the newly-named Cheez-It Bowl -- formerly the Cactus Bowl -- in a multi-year partnership on Monday, Aug. 20, 2018. (AP File Photo/Matthew Mead)SCOTTSDALE, Ariz. (AP) -- The Cactus Bowl is now the Cheez-It Bowl.
The multiyear title sponsorship deal was announced Monday.
The Cheez-It Bowl will be played on Dec. 26 at Chase Field, home of baseball's Arizona Diamondbacks in downtown Phoenix.
"This is a fantastic game that deserves an elite partner, and we achieved that in Cheez-It," said Cheez-It Bowl and Fiesta Bowl organization Executive Director Mike Nealy in a press release.
