SCOTTSDALE, Ariz. (AP) -- The Cactus Bowl is now the Cheez-It Bowl.
The multiyear title sponsorship deal was announced Monday.
The Cheez-It Bowl will be played on Dec. 26 at Chase Field, home of baseball's Arizona Diamondbacks in downtown Phoenix.
"This is a fantastic game that deserves an elite partner, and we achieved that in Cheez-It," said Cheez-It Bowl and Fiesta Bowl organization Executive Director Mike Nealy in a press release.
The Cactus Bowl temporarily moved to Chase Field in 2016 during renovations at Arizona State's Sun Devil Stadium, site of the game from 2006-15.