The logo of the Big Ten Conference is seen on a yard marker during Iowa Hawkeyes football Kids Day at Kinnick open practice, Saturday, Aug. 14, 2021, at Kinnick Stadium in Iowa City, Iowa. 210814 Ia Fb Kids Day 109 Jpg
Media rights have become a big part of college athletics. More important to the schools is a sense of stability. Early last week Pac-12 Commissioner George Kliavkoff presented a media rights deal to be signed with Apple TV. This was the only option that was mentioned, leaving some schools questioning their respective position at the table. The financials were just not there.