Late in a game week coaches are always looking for extra juice, something to get their players riled up about, a narrative to seize on, usually some version of "nobody believed in us."
Oddly, Tom Brady employed the strategy on the way to winning his sixth Super Bowl. Then he won a seventh one just to drive home the point.
This week at Indiana defensive line coach Pat Kunz told the "Inside IU" radio show, “I keep hearing about how we're smaller than them, how they're gonna maul us, and hopefully we got a fire lit up in us to take care of that and all the talk that’s happening.