Much of the criticism of Nike's Breaking2 attempt is spot on, while also entirely misplaced.
If you haven't been paying attention, Nike has been exhaustively preparing three world-class runners to attempt to break two hours in a marathon.
The attempt will be made on a Formula One race track in Italy on one of three days next weekend, depending on the weather conditions.
The world record of 2 hours, 2 minutes, 57 seconds was set by Kenya's Dennis Kimetto in 2014.
Kimetto averaged 4:41 per mile. To break two hours, Nike's runners would have to average 4:34.