As a school with a history and tradition tied to a company with great pride in performance, Oregon has always worked to honor that history and the remarkable rise of a shared culture steeped in the values of never giving less than your best.
For the Oregon State this week the Ducks will wear a special uniform, one that honors the contributions of Phil Knight and Bill Bowerman to the university and the athletic program.
They'll wear black, partly because Mr. Knight always does.
This week Oregon football released a video, head coach Dan Lanning and hometown hero, linebacker Bryce Boettcher going out to the Jaqua ranch to film a tribute to Knight, Bowerman and the founding of Nike.