Recruiting has changed dramatically since Oregon Ducks legendary safety Chad Cota was a star at Ashland High School in the late 1980's.
He's had a chance to see that first-hand with the national recruitment of his son, Chase Cota, a 247Sports four-star wide receiver out of South Medford High School.
The 6-foot-4, 195-pound pass-catcher already holds offers from Alabama, Cal, Georgia, Louisville, Notre Dame, Oregon, Oregon State, UCLA, USC, Utah and several others.
In the modern recruiting landscape, however, the process doesn't end with scholarships, visits and relationships built via phone call.
Social media and custom photo edits have also become widely used tools to catch the eye of prospective student-athletes.