RIO DE JANEIRO -- The Olympic Channel, a digital platform created to keep the spirit of the Games alive year round and appeal to a younger demographic, debuts Sunday night after the Closing Ceremony of the Rio Olympics.
The site, at olympicchannel.com, is designed to be interactive and heavy on video, taking advantage of the International Olympic Committee’s archive. There also will be live-event coverage and a news operation.
The channel hopes to “maintain the feeling and atmosphere of the Games when the Games are over and the flame is out,” said Yiannis Exarchos, executive director of the Olympic Channel and CEO of the Olympic Broadcasting Service, which provides television feeds of the Games to rights holders throughout the world.