NY Times · Feb 19, 2016
Usain Bolt Still Rules the 100, but Younger Legs Are Charging
Photo The United States’ Trayvon Bromell and Canada’s Andre De Grasse celebrated after tying for third in the 100 meters at the 2015 world championships in Beijing.BOSTON — It is another Olympic year, and Usain Bolt still rules the 100 meters, if only by a hundredth of a second.
But while Bolt bides his time in Jamaica (and elsewhere) and sits out the indoor season, the next generation of sprinters is busy cashing in and giving chase, hoping against the odds to catch him before he is gone.
Doing so would be particularly good for their start-up businesses because Bolt — even in the vast sea of track and field’s troubles — remains a global source of fascination, even good vibrations.