ST. LOUIS (AP) — The most famous moment of Jake Dalton's gymnastics career didn't come anywhere near a gym.
It came on the beach. Wearing a Speedo. Surrounded by a handful of other members of the U.S. men's team in what can best be described as a sea of six-pack abs. The impromptu selfie, shot in Rio de Janeiro earlier this year, created a mainstream social media splash.
But it generated exactly zero phone calls from sponsors. And that's kind of the problem.
While American women gymnasts who seem to dominate the podium at the Olympics every four years find near instant celebrity the second the "The Star-Spangled Banner" is played during the medal ceremony, the men face a far more anonymous reality.