The Beijing 2022 Winter Olympics and Paralympics may be more than three months away, but the race to win the fashion competition has already begun. The first big name out of the starting blocks: Canada, which unveiled its official Games kit — opening and closing ceremony styles, podium outfits and Village gear — and a new multiyear partnership with Lululemon on Oct. 26.
Yup: They have gone all-in on athleisure for the next four Olympics and Paralympics. But you know what? It looks pretty good.
Avoiding most of the usual teeth-clenching national clichés, such as the “Canadian tuxedo” all-denim look the country’s athletes had to model at last summer’s Games (that one was designed by Hudson’s Bay), the Lululemon wardrobe is drenched in the red of the Canadian flag’s maple leaf, which is both appropriately patriotic and visually warming, in a fireside kind of way.