PYEONGCHANG, South Korea — Norway has one of the smallest men’s Alpine teams on the World Cup circuit, and only about 2.5 million men in the country to build a team from. And yet the Norwegian skiers are dominating the Olympics again.
Aksel Lund Svindal and Kjetil Jansrud won gold and silver in the downhill here on Thursday. Norway has three racers in the top four of the current World Cup overall standings, and they are among the favorites to take home more Olympic hardware before these Games are through.
In an era in which every world-class athlete seems fixated on personal brand-building and competing for the most Facebook likes and Twitter followers, the Norwegians embrace an altogether different approach to success.