Even before arriving in Tokyo, the Liberian Olympic team was already winning. How did they come out on top?
Ask Telfar Clemens.
It’s meaningful on a lot of different levels.
It’s like I’m dressing the country that I’m from.
Everybody in the world is going to be watching.
And I’m going to be there to see it.
The Olympics are many things: a mythic sporting event, an emotional outlet, a tool for soft politics. And, of course, an enormous branding and marketing opportunity. According to estimates from the International Olympic Committee, more than half the world’s population watched the 2016 Olympics in Rio de Janeiro in one way or another: there was 356,924 hours of coverage on 584 TV channels and 270 digital platforms.