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Opinion: Latest doping scandal is worthy of our attention

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Another big sports doping story is upon us, but you’re forgiven if your eyes glazed over the moment you heard that it was about a renowned distance running coach whose name might not ring a bell, and an endocrinologist with whom he works. Track and field has only a fraction of the following it had a generation ago, in large part because of all the cheating, so unless this involves, say, Lance Armstrong, or maybe a big company like Nike, who really cares?

Well, lucky us, it includes both.