Olympians are Getting Loads and Loads of Gear

Sarah Douglas, a Team Canada sailor, recently shared her Lululemon try-on haul on TikTok. Ms. Douglas is one of many Olympic athletes who have been unboxing, trying on and styling their sponsored merchandise online.In three separate TikTok posts, Evy Leibfarth, a canoeist competing in the 2024 Paris Olympics for Team U.S.A., unboxed several duffel bags and suitcases she had received from brand sponsors.

First was a huge rolling duffel bag from Nike, which included a podium uniform and an assortment of sweatpants, slides, sneakers, backpacks and other apparel.

Then there was a suitcase from Ralph Lauren, the official outfitter of Team U.S.A. for the Olympic and Paralympic Games, containing…