Nike has a history of making slick, motivational ads, and Da Da Ding is no exception. The three-minute video shows a variety of women running, playing badminton and basketball, boxing and more. But this ad is different as it features Indian women.
According to the Indian Commission on Women, Indian women and girls face significant barriers to playing sports. Girls aren’t encouraged by their families to play sports growing up, and as adults, the opportunities are even more sparse, particularly for middle class and poor women.
Without money to pay for childcare, domestic help, and sport participation expenses, these women simply don’t have many opportunities to play sports.