OlympicTalk · Jun 7, 2021
NBCUniversal unveils plans for unprecedented 7,000 hours of Tokyo Olympics programming
NBCUniversal announced plans to present 7,000 hours of programming surrounding the Tokyo Olympics this summer.
The unprecedented coverage, making the 17-day event “the biggest media event ever,” according to the release, begins Tuesday, July 20, with six hours of live softball coverage on NBCSN, which includes the gold-medal favorite U.S. team against Italy in the sport’s return to the Olympics for the first time in 13 years.
It continues Wednesday, July 21, when the U.S. women’s soccer team takes on Sweden — the country that took the U.S. out of contention for an Olympic medal in the quarterfinal round in Rio — on USA Network.