We had great expectations for Nathan Chen in the leadup to the 2018 Pyeongchang Winter Olympics. One of the most widely hyped athletes coming into the event, Chen was sponsored by Coca-Cola, United Airlines and Kellogg's and was featured in a Super Bowl ad. At only 18, he was called "the greatest athlete in the sport's history" and was considered a gold-medal favorite.
But when it came time to perform in Pyeongchang, Chen buckled under the weight of others' expectations. Far from winning a gold medal, he made his Olympic debut only to fall in his short program, finishing the competition in fifth place.