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Missy Franklin is the world’s No. 4 most marketable athlete for the next three years, according to SportsPro’s World’s 50 Most Marketable Athletes list.
Franklin, a four-time 2012 Olympic champion who wants to become the most decorated female swimmer in history, ranked behind Canadian tennis player Eugenie Bouchard, Brazilian soccer player Neymar and U.S. golfer Jordan Spieth on the list.
All four could compete in the Rio 2016 Olympics. There are 33 athletes on the list of 50 who compete in Olympic sports.
SportsPro ranks athletes across the world according to their marketing potential over a three-year period starting this summer based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal.