Before Michael Phelps collected five golds and a silver in Rio, for a total of 28 career Olympic medals, he decided to do something he’d never done before: commit himself 100 percent to his swimming training for, he told Bob Costas, the first time in his life.
His grueling journey from retirement back to the top of the sport was captured in a powerful 90-second Under Armour ad called “Rule Yourself.” The spot also earned him another honor: star of the best ad of the year, according to Adweek.
Adweek ranked “Rule Yourself” first in their list of the 10 best ads of 2016.