McDonald’s ended its Olympic sponsorship agreement after more than 40 years with the IOC, three years before their current deal runs out.
“In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities,” Timo Lumme, Managing Director of IOC Television and Marketing Services, said in a press release. “For these reasons, we have mutually agreed with McDonald’s to part ways.”
McDonald’s will still be a PyeongChang 2018 sponsor, with its usual restaurants in the Olympic Park and Olympic Village.
McDonald’s receives plenty of Games-time buzz for its athletes’ village store, where athletes can get food for free.