Los Angeles has found a new source of revenue to help fund the 2028 Olympics: charging companies extra to keep their naming rights on sports venues during the Summer Games.
Until now, the International Olympic Committee has required stadiums with naming rights deals to use more generic names during the Games.
But LA28, the city’s Olympic organizing committee, is striking deals with big companies to pay to keep or add their names to Olympic venues in Southern California.
On Friday, Intuit announced a sponsorship deal that will retain its name on Intuit Dome, home of the Los Angeles Clippers, during the Olympics.