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How Streaming Is Changing Sports Watching

Related Topics: Streaming media

Something amazing may be happening: Television broadcasters may start viewing their content the way the rest of us do — as something you watch, plain and simple, without caring what screen it’s on. And as something you want to see on your terms. Now.

If so, it’s going to be a very big deal for an industry that still thinks it’s special.

As Sapna Maheshwari writes, the Olympics seemed to show NBC, which had the rights to broadcast the Games in the United States, that people increasingly want to see live events as they happen.