The branding of the W.N.B.A. as the hottest league in any game continues apace, as does the growing convergence of fashion and sports.
The latest step in the relationship: a Skims ad campaign released just ahead of the start of the women’s basketball season and featuring the rookie Cameron Brink, the newly retired three-time W.N.B.A. champion-turned-president of Adidas basketball Candace Parker and the All-Stars and Olympians Kelsey Plum of the Las Vegas Aces and Skylar Diggins-Smith of the Seattle Storm and DiJonai Carrington of the Connecticut Sun.
The campaign depicts the players in various skin-tone undies — bikini and high-waist briefs, boy shorts, bandeaus and T-shirts — accessorized with basketballs, high-heel pumps and elaborate rhinestone jewelry.