USA Today · Aug 9, 2016
Don't like NBC's prime-time programming for Rio Olympics? Stream it
USA TODAY Sports' Martin Rogers discusses what you should be watching at the Olympics on Tuesday.USA TODAY Sports
(Photo: Geoff Burke, USA TODAY Sports)Jim Bell is executive producer of NBC’s Olympics coverage. He decides what you see and when you see it. And some people, inevitably, will not like his choices.
This Olympiad, though, he has an ace up his sleeve: If you don’t like what he’s programming in prime time, he invites you to watch it live on your device or connected TV instead.
“Everything is available on streaming — all caps, underline, italics,” Bell tells USA TODAY Sports. “Every competition can be watched by every person in America in real time as it happens.”