For 90 seconds, Michael Phelps’s training regimen is on display: He swims, lifts weights, eats. At one point, he undergoes cupping therapy (seriously, just Google it).
The Under Armour ad featuring the Olympic swimmer is an extension of the company’s “Rule Yourself” campaign, which was introduced last year and seeks to shed light on how world-class athletes train. The Phelps spot will be introduced at an Under Armour event in Baltimore on Tuesday and follows the recent release of two other ads in the campaign, one showcasing the United States women’s gymnastic team and the other featuring the young Dutch soccer star Memphis Depay.