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When Bedlam folds, who's going to care?

The noise doesn’t bother Mike Gundy, but he hopes somebody will look ignorant in hindsight.

In September, when Oklahoma athletic director Joe Castiglione and OSU’s Chad Weiberg declared the annual Bedlam game will end when the Sooners jump to the SEC, ESPN college football analyst Paul Finebaum laughed and said with a smirk, “Ha, nobody cares… This is a nice little game in a small state, but the rest of the country is giving it a big yawn.”

Last year’s 37-33 OSU win drew 7.7-million viewers at its peak, and ESPN ranked it as the 4th best college football game of the year.