In Cade Cunningham’s 44-second long video message on Monday, he struck all the right chords about loyalty and allegiance as he reaffirmed his commitment to Oklahoma State. “Loyalty” was the first word he used in the video. His interpretation of that word spanned more than half of the clip.
That word is used so often in college athletics — and more specifically, in recruiting — that it is seen as a cliche. Loyalty is the descriptor used when a coach decides not to take another job, for instance. Or when a player with eligibility decides to return to a program they’re in instead of transferring out.