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Trackers in the toolbox: How OSU basketball uses technology to gain an edge

The app carries a price tag equal to that of a 2020 Mercedes-Benz C-Class sedan.

Merely labeling it an app though, does not do the ShotTracker justice. The $45,000 system utilized by the Oklahoma State men’s and women’s basketball programs consists of a network of cameras and wearable sensors hooked up to apps and iPads in the OSU practice gym.

What does the equipment that sounds straight out of a James Bond movie (and is worth a car that Bond would drive) do?

“ShotTracker is a revolutionary sensor-based system that delivers statistics and analytics to teams, fans and broadcast networks instantly,” the ShotTracker website reads.