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Season Ticket Push: We Holler About Recruiting, Forget About Revenue

I think more than I should about things outside of Cover 2, offensive efficiency and how many yards Chuba Hubbard needs to surpass 5K and steal Thurman Thomas’ all-time OSU rushing record.

Those things I often think about are things like revenue generation, television contracts and balancing athletic department budgets. Maybe it’s because I enjoy thinking about them as they relate to my own life and my own business, but I also think they’re such a big part of college sports (namely college football) that we rarely consider.

My latest mental rabbit hole was two-fold. I started thinking about the SEC-Big 12 and Big Ten-Big 12 revenue gaps while writing this piece on Monday.