Brett Yormark and Co. are reportedly edging towards a deal that would bring serious cash to Big 12’s schools.
Big 12 brass is nearing an agreement with RedBird and Weatherford Capital on a deal that would bring in up to $500 million, according to a report by Yahoo! Sports’ Ross Dellenger,
With all the unknowns in college sports — like the ever-changing landscape of NIL, soaring coaches’ salaries and the uncertainty around the future of media rights — conferences are looking outside the box to create revenue. A deal like this, the first of its kind, could go a long way in shoring up the conference’s teams financially.