Pac-12-Big 12 Merger Would Pull New Conference Even with SEC, Big Ten

I’ve been hollering for the past few years that the Big 12 Conference is in a far better position than most people think it’s in nationally. Its revenue — while not in the same territory as the SEC and Big Ten — is torching the ACC and Pac-12. Torching!

Don’t believe me? Here are the numbers.

That big revenue gap between the Big 12 and Pac-12 is why the old rumors of a Pac-12-Big 12 merger (“merger” is the kind way of saying this) have reemerged in recent weeks, but with a twist from the long-ago rumor that it would be the former raiding the latter.

Between now and when the Pac-12’s media rights deal — and accompanying Grant of Rights agreement — runs out in spring 2024, the Big 12 needs to…