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Opinion: Oklahoma State football had a program-changing week — but will it be for better or worse?

Oklahoma State football had quite the week.

The head coach photographed in a controversial shirt. The star tailback outraged to the point of boycotting all OSU-related activities. The support of dozens of teammates that smacked of a player revolt.

And that was just Monday afternoon.

Meetings and videos and apologies would follow. So, too, would a Colorado standout from long ago saying that same head coach had called him the N-word during a game back when he was OSU’s quarterback.

It was a bad week for the brand.