Back to the Oklahoma State Cowboys Newsfeed

On Dax Hill, Emojis and Being in the Mix

The entire college football and basketball recruiting industry is built upon a single emoji. It has always been this way. Before emojis even existed, Rivals, Scout and 247 Sports were predicated upon basic human and cultural tenants like information, attention and the desire to be known (and make known).

In other words:

That silly, all-encompassing emoji can mean myriad things. When Mike Boynton uses it, it means one thing. When Mason Rudolph uses it, it means another thing. When we use it on our Twitter account, it means something else. And of course when Dax Hill uses it, it means yet another thing.