Oklahoma State to partner with INFLCR

Photo by Mehmet Kaman/Anadolu Agency via Getty ImagesThe Oklahoma State Athletics department announce Tuesday afternoon that they will be partnered with INFLCR. The company makes software that will allow athletes to build their own personal brand.

OSU is trying to get ahead of laws in the works that will allow for players to use their name, image and likeness. The Cowboy football and both basketball teams will be the first to use the new software.

I’m excited to announce an exclusive partnership with INFLCR, an industry leader in Name, Image and Likeness. This allows our student-athletes to tell their stories, grow their audiences and build their brands.” Mike Gundy said in the press release.

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