No Power Five team (with some private schools’ numbers excluded) spent less on football recruiting in 2022 than Oklahoma State.
According to USA Today, Oklahoma State spent $455,689 in recruiting in the past fiscal year. For reference, Georgia led the way in recruiting budgets at $4,506,248 — so OSU used about 10% of the budget the national champion Bulldogs had. For what it’s worth, Georgia outspent Clemson, the second-biggest spender, by $1,347,307.
Unsurprisingly, Oklahoma ($2,632,817) and Texas ($2,439,774) spent the most among Big 12 teams. Numbers from TCU and Baylor are absent given the schools’ private status.