If you’ve been reading this website for any substantial period of time you know how much I love thinking about conference revenue and what the future of the Big 12 looks like. I’ve been hollering from the tallest mountaintop in Oklahoma (Sugarloaf Mountain, by the way) that the Big 12 is in a better spot than anyone gives it credit for, and the numbers continue to engender optimism.
So I went into this piece by the Athletic on the future of college football television contracts with eyes wide open about not only the Big 12 but the entire industry as a whole.