At the end of May, Chuba Hubbard sent a string of mysterious messages out into the world of social media.
“Big announcement coming in a few weeks!” said one tease. “Everything is about to change,” read another, alluding to a decision with the four letters YLYC.
The messages sent everyone into a tizzy briefly until we dug up the potential intent behind the messages: that he wanted to start a nonprofit organization.
This week, Hubbard met that goal, and in an ESPN profile, he talked about the organization — Your Life, Your Choice, or YLYC — and what it means for him and for those he created it for.