It’s no surprise to anyone that cable’s grasp on the world is dwindling, and with that its reasoning for football conferences to add other members is also decreasing.
It used to be that Power Five leagues would want to get into different TV markets to up the money they could make. It’s a big reason as the why the SEC stole Texas A&M from the Big 12 in 2012 to get further into the Lone Star State. However, with the internet already being in most household and cable being in fewer and fewer, that reasoning could drift as to why the Big 12 would want to poach some teams from the Pac-12 before the next round of TV deals.