The Wall Street Journal has done an analysis looking into that question in an effort to determine the so-called market value of college football’s most successful programs. In doing so, it’s probably not surprising that Oklahoma is among the college game’s most lucrative.
The study by the country’s largest business newspaper organization examined available university financials and “calculates what a college team would be worth on the open market if it could be bought and sold like a professional sports franchise.”
Texas, reported to have the nation’s highest athletic budget, Ohio State and Alabama all are valued at more than $1 billion, according to the WSJ study, with the Longhorns out of the Big 12 leading the pack.