The 119th Texas-Oklahoma game will return to a familiar name with a new sponsor in 2023, titled the Allstate Red River Rivalry.
Long known as the Red River Shootout, the game was rebranded in 2005 as the Red River Rivalry to commemorate the 100th meeting between the programs and to distance itself from a name synonymous with gun violence. After AT&T had been a sponsor for several years, it was renamed the AT&T Red River Showdown in 2014.
For the last year of the two teams' tenure in the Big 12, the old name will return.