Texas coach Steve Sarkisian’s words aren't matching his program's actions at all.
On Tuesday at SEC Media Days, a day in which Texas landed two five-star recruits, Sarkisian, like every coach, was asked about recruiting within the new revenue-sharing rules with NIL still present. Sarkisian then either lied or has completely fooled himself.
"I think sometimes, quite frankly, I think it hurts us a little bit in recruiting, in the fact that when kids come on our campus, one of the first things we do, we don't talk about NIL," Sarkisian said. "We don't talk about NIL or revenue sharing or publicity rights until the very end.